Odds are if we asked you to sing your favorite advertising jingle from when you were a kid, you’d be able to recall every single lyric. Yet we don’t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode, we talk to UCLA’s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University’s Kelly Jakubowski.
We are constantly exposed to sonic branding in television, radio, and web commercials. We deconstruct some of the most impactful audio logos in history and explain how the brain interprets them. Featuring Scott Simonelli, CEO of Veritonic and Walter Werzowa, founder of Musikvergnuegen.
Whether you're 6 years old, or 96 years old, one of the most memorable parts of going to the movies for the last three decades has been the THX "Deep Note" trailer. Unfortunately, they lost the original sound file. What happened? Also, what do sound designers & musicians think about it? Featuring Andy Moorer, creator of “The Deep Note” and global director of marketing for THX, Rob Cowles. The episode also features Musician, Producer and Professor Thomas Dolby, and Scott Simonelli, the founder of Veritonic.
Since 1983 one of the most memorable parts of going to the movies has been the THX certification played during the previews. The accompanying sound logo called “The Deep Note” has fascinated, terrified, and mystified audiences for over three decades. What is THX really? How was “The Deep Note” created? And why does it elicit such a reaction from those who hear it? Featuring Andy Moorer, creator of “The Deep Note” and global director of marketing for THX, Rob Cowles.
There’s a sample of music that’s been heard around the world in over 2,000 songs. Odds are you’ve heard it many times and didn’t even realize you were listening to the same breakbeat. The amen break might be the most sampled piece of music in history. Where did it come from? This episode features interviews with artist Nate Harrison and Grammy-winner Richard Louis Spencer.
Amazing concerts, Broadway musicals, Cirque du Soliel performances, and other live shows live and die on their sound design. This is the story of how sound design for live performances went from zero to speakers in the seats and where the industry might go next. This episode features interviews with sound design legends Abe Jacobs and Jonathan Deans.
The way you speak has rhythm, timbre, and pitch. It’s more like music than you might think. We chat with The Allusionist host Helen Zaltzman, Martin Zaltz Austwick from Song by Song, Music Psychologist Dr. Ani Patel of Tufts University, and Drum Composer David Dockery on how musical our speech really is.
Broadway’s award-winning, record-breaking, smash hit, Hamilton, is a musical unlike any other. Get the story from people in the room where it happens of how sound helps tell the musical’s story eight times a week. We talk to Nevin Steinberg, Hamilton’s Tony-nominated sound designer, Benny Reiner, Grammy-winning Hamilton percussionist, Anna-Lee Craig, Hamilton on Broadway A2, and Broadway sound design legend Abe Jacob.
