Odds are if we asked you to sing your favorite advertising jingle from when you were a kid, you’d be able to recall every single lyric. Yet we don’t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode, we talk to UCLA’s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University’s Kelly Jakubowski.
We are constantly exposed to sonic branding in television, radio, and web commercials. We deconstruct some of the most impactful audio logos in history and explain how the brain interprets them. Featuring Scott Simonelli, CEO of Veritonic and Walter Werzowa, founder of Musikvergnuegen.
Invisible actors create worlds of sound in everything you watch - from Jaws to The Wire. With special guests, Carl Gottlieb, screenwriter and author of "The Jaws Log"; Dann Fink, loop group director and co-owner of Loopers Unlimited; Stuart Stanley, Sound Supervisor; loop group members Eboni Booth, Dennis Carnegie, Axel Avin, Jr., Shannon Burkett, Daphne Gaines, and Rashad Edwards; and Will Ralston, supervising sound editor for The Wire, The Deuce, and Treme.
What do you hear when you walk into a Casino? It can feel like chaos, but each sound is carefully curated to draw you in and make you stay. One collection of sounds are scientifically and artistically designed to keep the gambler, gambling. Slot machines. This episode features interviews with Willie Wilcox, Chief Sound Designer at Scientific Games in Las Vegas, Laura Taylor, composer and sound designer for a number of slot machines across the US, and Karen Collins, who has led extensive research into the sound and music behind these games. Is it addiction or entertainment? Maybe it's both. Pull the lever and listen for yourself.
The way our brains process sound affects the way we respond to sound. This episode is about why that happens in those who suffer from misophonia, the hatred of certain sounds. Featuring researcher Dr. Phillip Gander, psychologist Dr. Ali Mattu, and misophonics Meredith Rosol and Josh Furnas.
Whether you're 6 years old, or 96 years old, one of the most memorable parts of going to the movies for the last three decades has been the THX "Deep Note" trailer. Unfortunately, they lost the original sound file. What happened? Also, what do sound designers & musicians think about it? Featuring Andy Moorer, creator of “The Deep Note” and global director of marketing for THX, Rob Cowles. The episode also features Musician, Producer and Professor Thomas Dolby, and Scott Simonelli, the founder of Veritonic.
Since 1983 one of the most memorable parts of going to the movies has been the THX certification played during the previews. The accompanying sound logo called “The Deep Note” has fascinated, terrified, and mystified audiences for over three decades. What is THX really? How was “The Deep Note” created? And why does it elicit such a reaction from those who hear it? Featuring Andy Moorer, creator of “The Deep Note” and global director of marketing for THX, Rob Cowles.
There’s a sample of music that’s been heard around the world in over 2,000 songs. Odds are you’ve heard it many times and didn’t even realize you were listening to the same breakbeat. The amen break might be the most sampled piece of music in history. Where did it come from? This episode features interviews with artist Nate Harrison and Grammy-winner Richard Louis Spencer.
